| COLIN Co.: New Product Development - Teaching Note |
| 作者姓名：Chong Wu; Hubert Pun; Zhenhua Zhang; |
| | 商品編號：8B17D024 |
| 出版日期：2017/12/05 | 內容長度：10 頁 |
Teaching note for product 9B17D024.
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| COLIN Co.: New Product Development |
| 作者姓名：Chong Wu; Hubert Pun; Zhenhua Zhang; |
| 商品類型：Case (Field) | 商品編號：9B17D024 |
| 出版日期：2017/12/05 | 內容長度：9 頁 |
COLIN, a producer of garment care products headquartered in Santa Barbara, California, was working with a large U.S. retailer to produce the Bristol, an innovative garment steamer that the retailer wanted to launch for the 2017 U.S. Thanksgiving season. To meet that deadline, COLIN would have one month less than was typically needed to launch a new product. This launch date left COLIN with limited time for research and development, manufacturing, .....more
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